Oasis CD success story - Juno

An inspirational sort of email I received from Oasis CD (specialize in cheap, quality, environmentally savvy CD manufacturing). From their leader…

Have I got a story for you!

It’s about a fabulous Oasis client and how his song "All I Want is You" came to be the centerpiece of the opening sequence of the movie Juno (the extended, hand-animated sequence where she’s walking along and drinking SunnyD).

He’s a singer-songwriter named Barry Louis Polisar. He is a very, very nice guy. More to the point, he’s a great example of someone who doesn’t wait for the world to give him a lucky break in the clichéd "I’m going to be a rock-star someday" style. Instead, he shows up for every gig on time, he tracks down every lead. He self-publishes. He performs at schools and libraries all the way from his hometown near Washington, DC to Fairbanks, Alaska. He really, truly, keeps himself open for opportunity to come his way. And it does.

Now, after a lot of years in the business, he is suddenly, and on an impressive scale, truly an "overnight" success. Here’s how it happened.

Barry manufactured several CD titles in the Micah-running-things-out-of-his-basement days of Oasis. For each title he qualified, like all Oasis clients, for our Tools of Promotion program: radio broadcast promotion, Brick & Mortar distribution, and more. But he was such an early client of Oasis, we hadn’t added the iTunes/online component of the program yet.

 

When we did, and he heard about it, he sent us a nice note asking if he could get certificates for all his titles retroactively – the hand-embossed pieces of paper that, back then, we would have required to get into the online part of our program.

Now a lot of people would just chalk their timing up to bad luck, and assume a company, even Oasis, would leave them in the lurch. But because Barry had faith and wrote us such a nice note, I went to the mailroom (AKA, my living room), got out the embosser, and hand-made five certificates for Barry and put them in the mail.

Fast-forward 7 years… Jason Reitman, the director of the movie Juno, is trolling through iTunes, where Barry is featured, thanks to those retroactive Oasis Tools of Promotion certificates. Reitman mis-types the title of a song he thinks he wants for the film and hears Barry’s song instead. He emails Barry and asks if he can use it for the film. One hit movie, 600,000 soundtrack copies, and a flood of worldwide licensing requests later, and there’s your happy ending to this very nifty story.


Micah Solomon
President and Founder
Oasis Disc Manufacturing

 

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StevePavlina.com Personal Development Insights Newsletter Issue #7

I get these newsletters, but I’m not always sure why. They can be somewhat inspirational. 

Noticing What Works – A Powerful Life Lesson

Many years ago I met a businessman who said he’d turned his $40,000 per year business into a $400,000 per year business in just 2 years. He asked if I wanted to know how he did it. I replied that of course I wanted to know. At the time I was struggling with my computer games business. I was able to pay my bills, but I wasn’t getting ahead.

The lesson he taught me was quite simple. In fact, it’s so simple that you’re likely to dismiss it as obvious. I agree that it sounds like common sense, but it’s not commonly applied. When you really put this idea into action, you can take your results to a whole new next level.

In a nutshell this was the lesson:

In life you will always have your ups and downs, your successes and failures. Sometimes things go well for you. Sometimes they go poorly.

When you succeed or fail, there’s always a cause. You can backtrack your results to figure out what caused them. You might not be able to do this perfectly, but you’ll usually have a pretty good idea of the contributing factors.

What caused your income, your health, and your relationships to improve over the past several years? What caused things to get worse? Can you identify the specific causes of your best and worst results?

Once you know the contributing factors to your hits and your misses, your goal is to deliberately do more of what causes the successes and deliberately do less of what caused the failures.

Of course some of the contributing factors may not be under your direct control, but some of those factors will be. Focus your efforts on what you can control, and don’t worry about what’s outside your control.

I must admit that it was hard for me to take this exercise seriously, but I decided to try it anyway. The businessman was certainly doing a lot better than I was, so maybe he knew something I didn’t. I figured I had nothing to lose.

Let me give you a specific example of how I applied this to my games business.

When I first did this simple exercise, I noticed that my sales went up whenever I released a new computer game, and they tended to decline if I went too long without releasing something. That probably sounds obvious, but it was a powerful distinction for me at the time. You see… most of my time was actually spent developing games, which is definitely not the same thing as releasing games. I thought that as long as I was working on creating new games, I was doing intelligent, productive work that would eventually benefit my business financially. How wrong I was!

I got the idea that maybe I should turn my attention to releasing games instead of spending so much time and energy developing them. So instead of developing a whole new game from scratch, for my next project I created an expansion pack as an add-on product for my most successful game. The original game took six months to develop, but the expansion pack only took two weeks because it didn’t require any special programming. It was just a pack of 20 extra levels for the same game.

This expansion pack earned about 35% as much money as the original game, which was an excellent return for so little effort. How would you like to permanently increase your income by 35% just by doing slightly different work for the next two weeks?

Next, I released a second expansion pack for the same game. This time I didn’t even create the levels myself — I had someone else do the work. Again there was a similar jump in sales. We’re talking sustained increases, not a temporary surge followed by a drop.

Later I released a new version of the same game with five times as many levels as there were in the original release. Most of those levels were created by other people, so all I had to do was bundle everything together. I raised the price to reflect the added value, and that new version sold well for many years, earning many times what the original release earned. If I’d stopped at the original version, I’d have left most of the potential sales untapped.

Then I turned around and licensed that game to other companies, so I earned royalties from their sales as well. When another publisher released one of my games to their audience, my income went up again. It was the act of releasing games that made the difference. I didn’t have to be the one to do it personally. I just had to set the cause in motion in order to enjoy the result.

Finally, I went on to publish other developer’s games, paying a sales-based royalty to the original developer. By introducing other developers’ games to my audience, I was able to release many more products than I could develop with my own team. This was a win for me, a win for the developers, and a win for my customers. In one month my business managed to release three new games whereas previously I was lucky to release one game per year. For my small business, that was quite an achievement.

I stopped publishing games years ago, but to this day I still receive monthly royalty checks. The checks are admittedly quite small now, but it’s a nice reminder of the power of noticing what works.

By noticing that my results were improved by releasing games, not by developing them, I found a way to do more of the work that caused my sales to increase and less of the work that didn’t. My business began to thrive, and it was profitable every year after I started applying this simple yet valuable lesson.

I used a similar strategy to build my personal development business, especially during the first year. When I somehow managed to get a small traffic increase, I figured out what caused it and tried to do more of it. When my traffic stagnated or went down, again I figured out the cause and tried to do less of it. Once I had a decent level of traffic, I did the same thing with respect to generating income.

When I was first launching StevePavlina.com, I didn’t know how to build a successful business in this field, but by noticing what worked and what didn’t, I was able to adjust course to increase the hits and reduce the misses. Some of those lessons seemed counter-intuitive at first, but the hard data doesn’t lie.

You can apply this same idea to improve your results in any area of your life — your income, your career, your relationships, your health — even your spiritual development. Notice what creates a hit for you, and do more of it. Notice what causes a flop or a dry spell, and do less of it.

A corollary to the above is that if you haven’t had a hit for a long time, you can basically throw out whatever you’re currently doing in that area because it clearly isn’t working. You’ll have to experiment more to figure out what does work. If you already know that your current efforts aren’t working, there’s no point in continuing along the same path.

You aren’t doomed to become a victim of your past, but your past surely contains clues that can help you enjoy an even better present and future.

Sometimes the simplest ideas are the best.

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Dan Ariely models his "pain and pleasure suit," designed to measure how we combine pain (caused by extreme cold or hot temperature) in part of our body, with pleasure in another.

Unfortunately, this article doesn’t really address this at all, but still…it’s a neat glance at our tendancies towards irrationality, and what measures we would take to actually remove decisions from our actions. Could be an interestingly slippery slope there if we could prevent in-advance all the actions we knew we’d take, but also knew we didn’t want to take. That’s stuff for some good sci-fi!  

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In the weird world of public controversy, and as the latest extension of the christian right of repression, guilt, blame, and general immaturity and scapegoating, there has been scandalous outcry over naked tatooed female backs appearing in print advertisements.

In the words of David Cross’s John Ashcroft: "Cover the titty, that dirty dirty titty."

Link

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